I am currently offering my services as a freelance writer and digital marketer. My previous experience includes four years as a website marketing copywriter for small and midsized law firms and a subsequent 12 years managing teams responsible for copywriting, content marketing, paid social media marketing, content strategy, marketing project management, and digital marketing strategy.
As a writer, I have a particular specialty in legal informational content, but I am able to adapt and extend my approach to other topics as well. Currently, among other activities, I am a contributing writer for Super Lawyers, for which I write informational articles targeted to nonlawyer, general-interest audiences.
As a digital marketer, my approach is focused on using my skillset to help clients identify and execute targeted approaches to specific goals or problems, which may include technical website search engine optimization, SEO-informed content creation, and/or paid digital advertising. My measure of success is not whether a client’s website “passes” various third-party auditing tools (though those tools have their place) or runs up impressive-sounding metrics on paid advertising platforms, but rather whether I have helped the client make progress toward their identified goals.
Please contact me to discuss any interest in my writing and/or digital marketing services.